Quartz intended audience is mainly business men, who need a quick way to reach the latest news articles through their personal I pads and smartphones. They appeal to the business men by providing many stories on the economy and money related issues. The sites main colors are black and white, nothing crazy, just simple and calm like most business men. Main topics on the website that are bolded are about money, currency, and Data tables about the economy. Main topics like these interest the intended audience. It is setup in a way to suit the life of businessmen.
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India's worst engineers come from the city that sends the most STEM students to the USThis article is showing people the amount of students being sent from india that lack programming skills. The author uses very formal diction as this is an informative article, and shows no emotion in this article. The use of many numbers and facts to establish credibility overlaps with the idea that this article is very informal. The author also maintains a informal tone throughout the whole passage, using many sources and analysis. Ex. the author says, "between 20008 and 2012, it sent over 26,000 students to the US". The author appeals to credibility the most in this article, primarily to get his argument across, using many charts, facts and facts. Ex. Statistic chart, the author uses these to get the audience to trust him, and providing stats that agree with his point is crucial to establish credibility. The authors purpose is to get his point across and hope someone can make a change to improve the programming industry. He wants to point out the one of the main problems is coming from the students india is sending.
This article also contains an image of a student struggling to accomplish his goal, it can be inferred because his hand is on his fore head as it appears he is confused, or frustrated with the program. In September 2012, Quartz launched its website, qz.com. The webpage was originally designed to deliver contents primarily to users of tablet and mobile users first then website form later,
Its founding members were from other news organizations, these include, Bloomberg, the Wall Street Journal (WSJ), The Economist and the New York Times. The leader is Kevin Delaney, a former managing director of WSJ.com, Zach Seward, a former WSJ newspaper's social media editor, and Gideon Lichfield, a global news editor from The Economist, among other editors. quartz Reports in 115 countries and speaks 19 languages |
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